You've probably experienced it before: you open a new packet of extensions and they feel amazing. Silky, smooth, almost too good to be true. The install goes beautifully, your client leaves thrilled, and everything seems perfect.

Then three weeks later, they're back. The hair is dry, tangled, matting at the nape. What felt like premium quality on day one has turned into a maintenance nightmare by week three.

So what happened?

That initial, slippery-smooth feel is often not the hair, it's a coating.

Many extension brands use heavy silicone treatments or over-process their hair to create an artificially soft texture. It feels incredible in the packet and makes a great first impression during the install. But it's a short-term illusion.

Once those coatings wash off (usually within the first few washes), you're left with what's underneath: hair that's been stripped, over-processed, and structurally compromised.

This is when the problems start:

Tangling and matting

Without the cuticle intact to protect the hair shaft, strands catch on each other. Friction increases, and before long, you're dealing with mats that are nearly impossible to brush out.

Dryness and brittleness

Over-processing strips the hair's natural moisture and elasticity. What's left is brittle, fragile hair that snaps easily and loses its shine.

Dullness

Hair that felt glossy and reflective on day one now looks lifeless. The cuticle damage scatters light instead of reflecting it, leaving the hair looking flat.

Your client is frustrated. You're frustrated. And the install that seemed flawless three weeks ago now feels like a failure even though you did everything right.

Loxys extensions don't use silicone coatings or heavy processing to fake softness.

Our extensions are cuticle-intact, which means the hair's natural protective layer stays in place. This is what gives the hair its strength, shine, and longevity - not a temporary coating that washes away.

Cuticle-intact hair has a natural texture. It's smooth, but not slick. Soft, but with body. It doesn't feel artificially slippery because it hasn't been coated or stripped.

And it stays that way.

After three washes, after three weeks, after three months - the hair still feels the same. No sudden dryness, tangling out of nowhere, or shedding spikes. Just consistent, reliable performance.

TL;DR:

Extensions that only look good fresh out of the packet aren't quality hair- they're a short-term illusion caused by silicone coatings or over processing, with a very expensive price tag.

Real quality hair doesn't need tricks, coatings, or over-processing to impress. It just performs consistently month after month.