Cuticle direction isn't something most clients think about. But for stylists, it's one of the most important factors in how extensions perform, and how long they last.

As a stylist, you’ve probably seen it happen: two clients with the exact same install, same hair, same aftercare instructions - yet one is back at 12 months with extensions still looking glossy and full, while the other is struggling at six.

If you've ever experienced a supplier's hair suddenly change - different texture, inconsistent colour matching, more shedding than usual - there's a good chance they switched manufacturers.

The numbers look amazing at first. Then the shedding starts. The color’s off. And suddenly you’re getting those dreaded text messages from clients with photos attached, asking what went wrong. 

Extensions have come a long way from the bulky, high-maintenance installs of the early 2000s. But old myths die hard, and these are the three you’re most likely to hear from clients or in the salon.

When you’re working behind the chair, you know that even the most flawless colour match and install can fall flat if the ends look wispy. Double drawn hair solves that, giving stylists the consistency and fullness that turns a good install into a great one.

Your Loxys extensions are an investment, and like any good investment, they’ll only perform as well as you care for them. With the right products, habits, and a little consistency, your extensions can stay soft, glossy, and full for months (we regularly have clients wearing the same hair for over a year).

Every stylist has their ride-or-die method - the one they could do in their sleep. When it comes to versatility, comfort, and that effortless, ‘can’t tell where it starts’ finish clients obsess over… we think nano tips are quickly becoming a stylist’s secret weapon.

Every client’s hair is unique, and no two installs should look the same. Some clients just need fullness, others just need length, and some need fine detailing. That’s where the hybrid method comes in. 

Summer’s finally on its way - bring on long days, beach swims, and poolside lounging. But while you’re soaking up the sun, your hair extensions are quietly battling some seasonal challenges.

In the extensions industry, “ethically sourced” has become a bit of a buzzword. It looks good on a website or packaging - but when it comes to hair extensions, the meaning isn’t always clear.