The ROI of Quality Extensions for Salons
Let's talk about the real cost of cheap extensions.
On paper, they look like a bargain. Lower wholesale price, bigger margin per install. But when you factor in the hidden costs - re-dos, lost time, unhappy clients, damaged reputation - that "bargain" quickly becomes one of the most expensive mistakes a salon can make.
The True Cost of a Re-Do
A re-do isn't just an inconvenience. It's a significant financial hit.
Let's break it down:
Time:
A full re-do can take 2-3 hours of chair time. That's 2-3 hours you're not earning from new clients or other services. At an average rate of $100–$150 per hour in lost opportunity cost, one re-do can cost you up to $450 in potential revenue.
Product:
If the hair is faulty (shedding, matting, colour issues), you're either replacing it at your own cost or asking the client to pay again - which damages trust. Even if your supplier refunds the hair, you've still lost time and labour.
Reputation:
A client who needs a re-do isn't just frustrated, they're telling their friends, posting on social media, and potentially leaving negative reviews. The long-term cost of lost referrals and damaged credibility is far harder to quantify, but it's real.
Stress:
The mental and emotional toll of dealing with problematic installs, upset clients, and supplier issues adds up. Burnout isn't just bad for you. it's bad for business.
Bottom line: One re-do can cost you $500–$1,000+ in lost time, product, and reputation damage.
The ROI of Consistent, Quality Extensions
Now let's look at what happens when you use extensions that perform reliably every single time.
Fewer re-dos = more billable hours
When your installs hold up, you're not wasting chair time fixing problems. You're booking new clients, upselling services, and maximising your earning potential.
Let's say you're currently dealing with two re-dos per month due to inconsistent hair quality. By switching to extensions that perform reliably (like Loxys!), you eliminate those re-dos entirely. That's 4–6 hours back in your schedule - time you can use to service 2-3 additional clients at $500–$1,000 per install.
Potential revenue reclaimed: $1,000–$3,000 per month.
Higher client retention
Clients who love their extensions come back. They rebook maintenance appointments, they refer friends, and they trust you with other services (colour, treatments, styling).
A client who has a flawless install and wears their extensions for 12 months is worth far more than a client who struggles at six months and never returns.
Premium pricing justification
When you use premium products, you can charge premium prices - and clients will pay them. They're not just paying for the hair; they're paying for the confidence that it will look amazing and last.
Quality extensions allow you to position yourself as a specialist, not just another stylist offering extensions.
Less stress, more confidence
When you trust your supplier, you can focus on what you do best: creating beautiful installs and building client relationships. You're not constantly worried about whether the next packet will shed, tangle, or match the last order.
That peace of mind has value - both for your mental health and your business efficiency.
The Numbers: A Simple ROI Calculation
Let's say you're currently losing two clients per month to re-dos or dissatisfaction because of inconsistent hair. Here's what that looks like over a year:
Lost revenue from re-dos:
2 re-dos/month × 2 hours/re-do × $150/hour = $600/month
× 12 months = $7,200/year
Lost referrals and repeat bookings:
2 unhappy clients/month who don't return or refer = 4 potential clients lost/month
4 clients × $750 average install = $3,000/month
× 12 months = $36,000/year
Total potential loss: $43,200/year.
Now, let's say switching to Loxys costs you an extra $50 per install. If you do 30 installs per year, that's an additional $1,500 annually.
Your ROI: Spend $1,500 to reclaim $43,200.
What Loxys Brings to Your Bottom Line
When you partner with Loxys, you're not just buying hair, you're investing in:
- Consistency – every packet performs the same, so your installs are predictable and reliable.
- Longevity – clients get 9–12 months of wear, which means more maintenance bookings and higher lifetime value.
- Education and support – you're not figuring things out alone. We're here to help you succeed.
- Reputation – quality installs build your brand and attract premium clients.
Cheap extensions are a liability.
Quality extensions are an investment that pays for itself in fewer re-dos, happier clients, higher retention, and more revenue per hour worked.
We've built our business on consistency and reliability because we know what it means for yours. When your hair performs, your business thrives.
Every strand matters - and so does every dollar you invest in your salon's success.